As Communications Director for Public Banking Institute, one of my main roles was a complete redesign, rewrite, and rebuild of PBI's website followed by continual updates with new tools, news, legislative updates, local group updates, infographics, donation campaigns and of course software updates and plugin troubleshooting.
The redesign and rewrite elevated the organization from being seen as a small, very grassroots group to one viewed as a substantially influential legislator, media, and activist resource. One of the infographics I created is now a reference in Investopedia.
The concept of public banking tends to be confusing and intimidating for those new to the idea. The design strategy was to be as approachable as possible for the general public while raising it to a sophisticated standard that legislators would take seriously. The communication strategy was to make public banking common knowledge.
live link: Public Banking Institute
Mobile views below.
The infographic below is a reference in Investopedia.
I designed, wrote, and built this interactive infographic below so users could rollover any box to read a popup with important details, definitions, and references. Popup view follows.
